The project was done in collaboration with Moscow design studio whose leader is Andrey Vostrikov, good friend of mine and highly qualified specialist at his field.
Skoda fashion touch
I remember we started preparation for the Geneva 2013 nearly a year before, when our chief came up and asked for some fresh ideas to support a Skoda stage with, as some small but extraordinary highlights of the show.
Yesterday, on the 6th of the June in Mlada-Boleslav we had a Skoda Rapid presentation for European press.
On this shot Jozef Kaban explains how our design process is, while I demonstrating and performing to the audience how to sketch. Everybody who was keen on has tried the tablet.
A current job takes all my time and energy. Unfortunately considering this, home sketching looks more like a "last effort". This is definitely not a direction for BMW to go, not even my vision of them, rather "something" that went relatively bearable and came out not as bad as those few before which you will never probably see)